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FUEL Design
The FUEL Design group specialises in commercial commissions from the fields of art, fashion and music, as well as realising their own authorial projects, most notably through their publishing company FUEL Publishing. The group was founded in 1991 by Stephen Sorrell, Damon Murray, and Peter Miles (who left the group in 2004).
== History ==
The founder members of FUEL studied graphic design at the Royal College of Art. They first worked together on their magazine also titled ''FUEL'', the first four issues of which (''GIRL'', ''HYPE'', ''USSR'' and ''CASH'') were produced at the college. As well as assimilating found imagery the group commissioned both visual and written material, closely directing them to fit each magazine's theme. The resulting ‘ambiguous’ magazine contained a ‘raw visual treatment (a ) real freshness and force after a decade of sugary style in British graphic design.’ This aesthetic distinguished them from existing traditional design group models.
After leaving the RCA in 1992 they set up a studio in Fournier Street, Spitalfields, east London (which they still work from today). They continued to produce the magazine (issues ''DEAD'' and ''GREY'') before adapting their approach to suit book format with ''Pure Fuel'' (1996) and ''Fuel 3000'' (2000).〔Poynor, Rick. ''Is it Art. No, Actually, it's Graphic Design''. The Independent on Sunday, Culture, 19 November 2000, p. 1, 4.〕 The work their books contained was made specifically and exclusively around the theme of each book. The design allowed interpretation by the reader, requiring them to engage and negotiate. In subverting established graphic design practice to their own purpose, they questioned the role of the designer and expanded the standard convention of singular authorship.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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